↳ Akzo nobel
Challenge The global chemistry company Akzo Nobel needed to profile the importance of surface chemistry to the environmental improvement of industrial applications and consumer products.
Solution Response, a bi-annual publication, was launched to promote the company's leading know-how in surfactants technology. The editorial content focused on the company's role as an innovator and responsive partner in a common drive for a more environmentally friendly future.
Result The magazine inspired customers to pursue an environmental path in their production processes. It increased awareness of surface chemistry globally and the title provided a useful door-opener for the company's sales force.
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