ramundberget: eloping on the slopes
One of Sweden's most beloved ski resorts, Ramundberget, wanted to reinforce its message of being an excellent choice for both downhill and cross country skiing. In addition, the resort wanted to branch out and attract bookings for special occasions.
The solution: eloping on the slopes, a creative concept involving a competition for a fairytale wedding on the mountain as the grand prize. One lucky couple was selected and the bride said "I do" to her groom – on skis – at 1000 m above sea level. The dress, the cake, the dinner, the decorations, you name it, all included in the prize.
More than 200 couples proposed online to join the competition which achieved significant attention in the media. The campaign, competition and PR plan were developed in collaboration with Ruth advertising agency.
city i samverkan: icity magazine
The Swedish organisation City i Samverkan (The Stockholm City Association for Trade and Development) is dedicated to the commercial development of Stockholm and asked us to help profile the advantages of the Swedish capital in an unconventional and attractive way.
The result was iCITY Magazine – a lifestyle and consumer publication coupled with a search engine for brands and shops on the web.
iCITY helped to promote Stockholm as Scandinavia's hub for fashion, shopping and entertainment. Distributed free in department stores, shopping malls, boutiques, cafés, cinemas, theatres and hotels, the title scored top marks with readers and advertisers.
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