Case Studies

   ↳PR

 

ramundberget: A Ski resort wedding

One of Sweden's most beloved ski resorts, Ramundberget, wanted to reinforce its message of being an excellent choice for both downhill and cross country skiing enthusiasts. In addition, the resort wanted to branch out and attract bookings for special occasions.  

The solution: eloping on the slopes, a creative concept involving a competition for a fairytale wedding on the mountain as the grand prize. One lucky couple was selected and the bride said yes to her groom – on skis – at 1000 m above sea level. The dress, the cake, the dinner, the decorations, you name it, all included in the prize.

More than 200 couples proposed online to join the competition which achieved significant attention in the media. The campaign, competition and PR plan were developed in collaboration with Ruth advertising agency.

www.ramundberget.se


monier – the art of roofing 

The Braas Monier Building Group is an expert on pitched roofs and a leading supplier of roof, chimney and ventilation systems with manufacturing plants in 27 countries. 

To position and fortify Monier's brand in the Nordic region, we support the company with PR solutions that help them to reach out through traditional press channels as well as online outlets and social media in Sweden, Finland, Norway, Denmark and Estonia. Apart from PR events, such as the roofing competition "King of Roofs", we coordinate roadshows internationally.  

Working closely with the head office in France, we roll out centrally planned activities for Monier and adapt them for the various markets. This service is delivered as a package including media relations, press releases, blog activities, media training, competitions and crisis management.  

www.monier.com

 


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