scania engines – scania power
Challenge While Scania is world renowned for its trucks and buses, Scania's division for industrial, marine and power generation products needed to raise its profile in a highly competitive international market.
Solution Scania Power, a customer magazine issued four times a year, was launched to focus on the superior power and performance of Scania's engines.
Result The magazine generated interest among key target groups and helped to achieve a considerable enhancement of the Scania Engines brand. In addition to profiling products and expertise, the title became a strong support for the sales force.
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