Challenge The Swedish global security specialist Securitas wanted a vehicle that would position the company as the industry leader. As the world's largest player at the time, in a very fragmented sector, the management set out to obtain international recognition for its three winning values – integrity, vigilance and helpfulness.
Solution Securitas Magazine was developed by us and launched as a flagship for the company with the prime objective to promote the development of high standards throughout the security industry.
The magazine profiled the Securitas brand through the use of case stories from around the world. These covered the company's main businesses within guarding and cash handling. One of the main objectives was to highlight the diversity of security demands in all walks of life and the increasing role of technology in keeping society safe.
Result The magazine helped to establish a global corporate culture and strengthened brand loyalty among corporate security managers, authorities and other industry professionals.
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