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                                     Content strategy

The importance of strategic thinking should never be underestimated. Strategy is the cornerstone of all successful marketing. Ideally, you need two roadmaps – one to guide your overall activities, the other to guide your use of content.   

A detailed content marketing strategy will help you to: 

  • Define your goals and how you plan to achieve them
  • Define the messages you need to convey and the most appropriate "tone of voice" for each audience 
  • Safeguard consistency in all channels

This roadmap makes the journey easier, more cost-effective and measurable.